Omnicom Media Group's PHD Media India conceptualised and executed the 'Raid Nights' campaign for iQOO in June 2021. The idea of the campaign was to position the brand as a support, and not as merely a sponsor, to create a unique proposition to uplift the upcoming and un-recognised gamers/streamers in India
By BuzzInContent Bureau | January 07, 2022The last two years have seen a rapid rise in the digital content and media landscape, and OML said this has paved the way for its comedians to take this digital entertainment realm by storm by diversifying their craft to content creation, vlogging, streaming, writing, acting and business ventures
By BuzzInContent Bureau | January 14, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can best leverage stand-up comedians to form a connect with the youth
By Hamsini Shivakumar | January 12, 2023The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11
By BuzzInContent Bureau | March 11, 2022Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative
By BuzzInContent Bureau | August 03, 2021