In a Fireside Chat as part of BuzzInContent conversations, the Chief Executive, Personal Care, ITC, explains on how content helps to drive business and shares examples from his experience
By BuzzInContent Bureau | December 11, 2020As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women
By Akansha Srivastava | July 24, 2018The brand has launched a film that touches upon an important facet of equality and encourages everyone to accord equal respect to both working professionals and homemakers
By BuzzInContent Bureau | August 27, 2021The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch
By BuzzInContent Bureau | October 12, 2020Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love
By BuzzInContent Bureau | February 28, 2020On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin
By BuzzInContent Bureau | August 28, 2019The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories
By BuzzInContent Bureau | November 30, 2018