The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website
By Akansha Srivastava | March 03, 2023Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging
By BuzzInContent Bureau | May 15, 2018Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was
By Karuna Sharma | October 09, 2018Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests
By BuzzInContent Bureau | September 28, 2018IMA has a staff on 85 and clients include Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com
By BuzzInContent Bureau | August 13, 2019