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Samsung

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Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

By BuzzInContent Bureau | February 01, 2021
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership

By BuzzInContent Bureau | December 10, 2021
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In the film created by Cheil India, Alia Bhatt and Masaba Gupta are seen creating a sustainable dress made by upcycling Alia's cherished pre-loved dresses. Galaxy Foldables – Galaxy Z Fold3 5G and Galaxy Z Flip3 5G were an integral part of the process of making this sustainable dress

By BuzzInContent Bureau | October 28, 2021
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The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

By BuzzInContent Bureau | November 05, 2020
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This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

By Akansha Srivastava | June 07, 2022
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Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

By BuzzInContent Bureau | May 10, 2022
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BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

By Akansha Srivastava | May 04, 2022
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Mascarenhas has over a decade of experience in digital advertising and platform-first thinking. Sawant comes with around 11 years of experience in advertising

By BuzzInContent Bureau | April 27, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

By Hamsini Shivakumar | February 09, 2022
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Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

By Hamsini Shivakumar | December 02, 2020
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The campaign aims to highlight the business impact of influencer marketing

By BuzzInContent Bureau | October 09, 2020
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WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

By Akansha Srivastava | August 31, 2020
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The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

By BuzzInContent Bureau | November 20, 2019
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The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

By BuzzInContent Bureau | November 18, 2019
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Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

By Akansha Srivastava | November 20, 2018
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The revenue earned will be shared – 55% to the creators and 45% to Facebook

By BuzzInContent Bureau | September 04, 2018
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