Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

It is a part of the Filmed #withGalaxy campaign that showcases its camera clarity and stability through the film

The campaign consists of retail partners sharing their inspirational stories and how the brand stood by them

A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership

In the film created by Cheil India, Alia Bhatt and Masaba Gupta are seen creating a sustainable dress made by upcycling Alia's cherished pre-loved dresses. Galaxy Foldables – Galaxy Z Fold3 5G and Galaxy Z Flip3 5G were an integral part of the process of making this sustainable dress

The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign

Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

Mascarenhas has over a decade of experience in digital advertising and platform-first thinking. Sawant comes with around 11 years of experience in advertising

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content