BuzzInContent Awards 2021 Winners Announced

Sandeep Balan

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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

By Akansha Srivastava | May 22, 2018
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Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

By BuzzInContent Bureau | December 17, 2021
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BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

By Akansha Srivastava | May 20, 2020
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With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries

By BuzzInContent Bureau | December 18, 2018
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The purpose-led campaign aims to convert the ‘Right to Nap' policy into a movement to normalize afternoon naps at work

By BuzzInContent Bureau | May 13, 2022
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The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

By BuzzInContent Bureau | March 01, 2022
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BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

By Akansha Srivastava | January 18, 2022
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The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

By BuzzInContent Bureau | December 27, 2021
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The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

By BuzzInContent Bureau | December 03, 2021
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The campaign is conceptualised and executed by Spring Marketing Capital

By BuzzInContent Bureau | October 11, 2021
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The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

By BuzzInContent Bureau | December 01, 2020
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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The video, in a fun way to entertain viewers, shows how most of us have been dealing with the absence of beer

By Nisha Qureshi | June 08, 2020
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Through this partnership, ScoopWhoop will be able to leverage Outbrain's platforms to grow their fan base and surface their own content in a prominent manner, as well as driving significant monetisation

By BuzzInContent Bureau | March 26, 2020
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Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

By BuzzInContent Bureau | March 12, 2020
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Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

By Akanksha Nagar | December 24, 2019
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For long, experts had been arguing that data is the biggest creative tool to curate a good piece of content, with its robust feedback mechanism and measurability. But isn't gut instinct needed even to trust the data or reinterpret it differently? BuzzInContent.com finds out the answer in conversation with industry stalwarts as they discuss data can't be the absolute answer for the future, and where exactly gut feel takes over data in content marketing

By Akanksha Nagar | October 15, 2019
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