The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused
By BuzzInContent Bureau | November 19, 2018The campaign highlights the role of family and timely financial planning in overcoming challenges
By BuzzInContent Bureau | February 07, 2023Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry
By Hamsini Shivakumar | November 02, 2021The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity
By BuzzInContent Bureau | May 26, 2021Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%
By BuzzInContent Bureau | March 20, 2019