Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

The company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel

The campaign has been augmented with MTV and Saregama on board as media partners

The campaign has been conceptualised by Kinnect

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends