Schbang MMaximize aims to provide a comprehensive and multifaceted approach for creators to develop their brands

Castrol has created the anthem, produced by Adith Anande of Schbang 808, and sung by Benny Dayal

Brought to life as a period film capturing a bygone era, the role of Chhabria is essayed by Ritvik Sahore, of ‘Laakhon me ek' fame

The new service offering is intended to generate content for brands on their digital platforms with a non-traditional production structure

It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication

For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

The campaign has been conceptualised and ideated by Schbang

Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle

The campaign has been created and executed by Schbang

The music video that was showcased in the form of illustrations was executed in association with Schbang

The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams

With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

On World Smile Day, Happydent got stand-up comedians Abhishek Upmanyu, Urooj Ashfaq, Anirban Dasgupta and Shreeja Chaturvedi and more to perform for the hearing impaired with the help of sign language translators

Through their comedic roasts, they uncover and jest about the delightful intricacies that mark every sibling relationship. From friendly banter to hilarious revelations, the roast promises waves of laughter and nods of recognition

Brands left no stones unturned to strike the right emotional chord with the public through their own versions of celebrating fatherhood