Entries open for BuzzInContent Awards 2021 - ENTER NOW- Entry Deadline Monday, November 8, 2021

ScoopWhoop

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ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year

By BuzzInContent Bureau | October 21, 2021
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Through this partnership, ScoopWhoop will be able to leverage Outbrain's platforms to grow their fan base and surface their own content in a prominent manner, as well as driving significant monetisation

By BuzzInContent Bureau | March 26, 2020
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ScoopWhoop Founders Sattvik Mishra and Rishi Pratim Mukherjee talk to BuzzInContent on the platform's vernacular and video content strategy and how it will help achieve the next phase of growth

By Akansha Srivastava | July 29, 2019
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In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

By Akansha Srivastava | July 23, 2019
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As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok

By BuzzInContent Bureau | June 13, 2019
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They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit

By BuzzInContent Bureau | August 09, 2021
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Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

By BuzzInContent Bureau | February 15, 2021
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In OK Tested popular quiz format, the channel's anchors were divided on the basis of their zodiac signs. In the quiz, the anchors spoke about the role dating apps play in their lives, while mentioning Tantan and how its zodiac feature acts as a differentiator

By BuzzInContent Bureau | February 26, 2020
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The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

By BuzzInContent Bureau | December 10, 2019
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The mix of relatable content and creative storytelling fetched the brand a lot of visibility, leading to search volumes up by 3.5x for the Scripbox app

By BuzzInContent Bureau | November 20, 2019
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The content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity

By BuzzInContent Bureau | April 04, 2019
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The platform engages specifically with the Hindi-speaking youth in India and covers news in the entertainment, social space and creates infotainment to original video content

By BuzzInContent Bureau | June 14, 2018
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The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

By BuzzInContent Bureau | September 12, 2018
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In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

By Akanksha Nagar | August 18, 2021
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Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

By Akansha Srivastava | August 17, 2021
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The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

By BuzzInContent Bureau | February 25, 2021
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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