Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials
By Akanksha Nagar | February 17, 2020The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri
By BuzzInContent Bureau | October 30, 2020The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms
By BuzzInContent Bureau | May 08, 2020As part of the #IHaveThePowerChallenge, followers can post a quirky video on the campaign's musical theme, promoting the idea of saving planet earth. Winners of this contest will be presented with prizes
By BuzzInContent Bureau | February 12, 2020