The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load
By BuzzInContent Bureau | January 28, 2019
As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners
By BuzzInContent Bureau | June 06, 2019
An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs
By Akansha Srivastava | July 30, 2019
Brands are exploring the necessity to integrate the roles of public relations and content marketing teams to reach the right audience with the right content at the right time. BuzzInContent.com talks to brands and PR agencies to understand their contribution in content strategies
By Akanksha Nagar | February 26, 2019
In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message
By BuzzInContent Bureau | February 14, 2019
