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Sheeko Brandscore

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According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

By BuzzInContent Bureau | February 18, 2020
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The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

By BuzzInContent Bureau | December 12, 2019
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BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

By BuzzInContent Bureau | November 22, 2019
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The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

By BuzzInContent Bureau | March 27, 2020
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McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres

By BuzzInContent Bureau | March 20, 2020
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The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

By BuzzInContent Bureau | March 16, 2020
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In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

By BuzzInContent Bureau | March 05, 2020
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As part of the contest, people have to give reasons why Bollywood actress Ananya Pandey should hang out with them. They need to upload details of their Fastrack watches using #ChillWithAnanya hashtag

By BuzzInContent Bureau | February 26, 2020
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Fernandez's Instagram following of 36.6 million was able to fetch a reach of more than 25 million through her ‘Dolly Parton meme' for the brand

By BuzzInContent Bureau | January 31, 2020
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The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

By BuzzInContent Bureau | January 24, 2020
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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Kolhi posted a picture on Instagram, which shows him in 2010, holding a pair of Puma flipflops in one side. The second side shows him holding a sports shoes of the same brand of which he is now the brand ambassador

By BuzzInContent Bureau | January 07, 2020
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As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

By BuzzInContent Bureau | January 06, 2020
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The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

By BuzzInContent Bureau | January 03, 2020
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The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level

By BuzzInContent Bureau | January 02, 2020
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In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

By BuzzInContent Bureau | December 30, 2019
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The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

By BuzzInContent Bureau | December 27, 2019
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The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

By BuzzInContent Bureau | December 26, 2019
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