In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

Personal controversies in the lives of brand ambassadors often take a toll on the names they endorse. But will brands face a similar impact when influencers run into controversies? BuzzInContent.com speaks to experts to know their views

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

‘Stories' as a feature has become a huge asset for social media and professional networking sites alike. BuzzInContent.com finds out how this has become a ‘standard' feature and how brands can piggyback on it to connect with their users

In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain