Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it

Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands