Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

Couple content creators Pushppal Singh Bhatia and Ravneet Kaur, founders of ‘That Couple Though', write about the role of content creators in the travel sector boom

The term must be indicated as a hashtag or headline text when an influencer makes posts in partnerships with brands

ASCI has released a short report titled ‘Influencer Trust Report' – which precedes its Brand Influencer Summit 2023 to be held at the end of February 2023

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As part of NPCI's aim to create awareness on UPI-related fraudulent activities, UPI Chalega has roped in content creators to highlight the benefits of a safe and secure transaction process

Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

The creators gathered to share their insights on the evolving digital landscape and to discuss the opportunities and challenges faced by social media influencers