He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

The video was ideated and produced in partnership with Spring Marketing Capital and has already garnered 100k views on its branded content channel ‘Home Time' within two days of the launch

Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

The campaign is conceptualised and executed by Spring Marketing Capital

BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

The purpose-led campaign aims to convert the ‘Right to Nap' policy into a movement to normalize afternoon naps at work

The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

The idea behind the campaign is to encourage men to speak up, share and be open about seeking external help for any worries they have

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

The video, in a fun way to entertain viewers, shows how most of us have been dealing with the absence of beer

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020