The event commenced with an announcement by Star Sports, followed by creators like Gaurav Chaudhary (Technical Guruji), Tanmay Singh (Scout), Real Hit, RJ Mahvash, Thugesh, Chetan Monga taking to their YouTube communities and Instagram stories to build anticipation among their audience

The campaign #TakeOnTheWorld is the real-life journey of the 16-year-old batter who will play for India at the Women's T20 World Cup that begins February 21. It will be broadcast exclusively on the Star Sports Network and Hotstar

In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match

The resonant composition, named 'Sound of Belief,' transcends the conventional boundaries of an anthem, encapsulating the essence of resilience and fortitude that defines Team India

Facilitated by Starcom, the series features cricket stars including Rishabh Pant and Shreyas Iyer, cricket talent Jemimah Rodrigues, hockey icon Rani Rampal, and footballer Gurpreet Singh Sandhu

A BTS segment of the promo featuring Salman Khan provides a glimpse of the actor sharing anecdotes and stories about his latest film and his love for the IPL

Leading brands such as McDonald's, Flipkart Video, Gaana, Shemaroo, Disney+ Hotstar, and TV channels such as Star Sports, National Geographic, Cadbury Bournvita India, MTV India, Star Plus added to the fun banter

The anthem takes fans on an epic journey through India on board the One Day Express, witnessing a celebration ahead of the biggest Cricket World Cup ever

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing