The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts
By BuzzInContent Bureau | August 07, 2019The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich
By BuzzInContent Bureau | April 23, 2019Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song
By BuzzInContent Bureau | January 29, 2021The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop
By BuzzInContent Bureau | September 02, 2020Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic
By Akanksha Nagar | April 04, 2019The show, co-powered by SUGAR Cosmetics and Sterling Reserve, coming-of-age drama of a man-child who refuses to grow up, and doesn't want his closest friend to grow up either
By BuzzInContent Bureau | January 19, 2023The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes
By Akansha Srivastava | April 06, 2021Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic
By Akanksha Nagar | November 26, 2020The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up
By Swagata Panjari | August 07, 2019