The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts
By BuzzInContent Bureau | August 07, 2019The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes
By Akansha Srivastava | April 06, 2021Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic
By Akanksha Nagar | November 26, 2020The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up
By Swagata Panjari | August 07, 2019