In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

Nissan and Big FM will launch a campaign featuring a series of on-air and digital engagements that will aim to make an indelible mark in the hearts of cricket enthusiasts

Through the program, publishers can finally turn their current challenges of discovery, monetisation and value-added services, into advantages of preferred partnerships, community engagement, and multi-monetisation models

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

The day-long campaign brings together experts and creates social media campaigns to raise awareness on the importance of personal hygiene and cleanliness

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

BuzzInContent caught up with masters of branded content in India to figure out the right way of placing logos in branded videos and if a brand logo's presence really bothers consumers

Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

The eight-episode special series hosted by actor Ravi Kishan and targeted at Tier II and III markets, offers expert-led information to listeners on house building

BuzzInContent.com asked several content leaders what specific skills and practices they adopted during the crisis or they intend to adopt in the near future that can expand their career opportunities. The experts share their learnings that you won't get to study anywhere

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way