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Suraksha Bandhan campaign

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Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs

By Hamsini Shivakumar | January 19, 2022
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On the occasion of Raksha Bandhan, the brand is offering free healthcare program for the trucker community

By BuzzInContent Bureau | August 09, 2022
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