Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past
By Akansha Srivastava | April 09, 2019Leading brands such as McDonald's, Flipkart Video, Gaana, Shemaroo, Disney+ Hotstar, and TV channels such as Star Sports, National Geographic, Cadbury Bournvita India, MTV India, Star Plus added to the fun banter
By BuzzInContent Bureau | May 01, 2020Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe
By BuzzInContent Bureau | December 03, 2020Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing
By Akanksha Nagar | October 29, 2020The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign
By BuzzInContent Bureau | August 26, 2020In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India
By Akansha Srivastava | July 07, 2020BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders
By Akansha Srivastava | March 17, 2020In an exhaustive interview with BuzzInContent, the founders of the content company, Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, talk about their expansion plans, content strategy and perspective on the content marketing space growing in India
By Akansha Srivastava | August 20, 2019The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week
By BuzzInContent Bureau | December 26, 2018The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative
By Karuna Sharma | October 09, 2018The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children
By BuzzInContent Bureau | September 14, 2018The revenue earned will be shared – 55% to the creators and 45% to Facebook
By BuzzInContent Bureau | September 04, 2018Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses
By Akansha Srivastava | August 07, 2018