Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs
By Hamsini Shivakumar | January 19, 2022When the Covid-19 pandemic struck its first blow in 2020, the new normal turned the spotlight on Leadership. The network partnered with SAP India to bring such leaders of home-grown businesses to the forefront who were the harbingers of hope in these troubled times through the show
By BuzzInContent Bureau | January 14, 2022The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat
By BuzzInContent Bureau | September 21, 2021The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience
By BuzzInContent Bureau | August 24, 2021Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other
By BuzzInContent Bureau | October 07, 2020Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises
By BuzzInContent Bureau | July 01, 2020Fanory is a monetisation platform for creators to turn them into micro-entrepreneurs. Kushwah has previously created OTT platforms for Zee Entertainment and led product initiatives at Republic Media and Network18. Lalani has previously served as the President of Digital Revenue at TV9 Group and COO of News at Network18 Digital
By BuzzInContent Bureau | April 12, 2023The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories
By BuzzInContent Bureau | December 21, 2021BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands
By Akansha Srivastava | August 04, 2021Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content
By Hamsini Shivakumar | December 02, 2020