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Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs

By Hamsini Shivakumar | January 19, 2022
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When the Covid-19 pandemic struck its first blow in 2020, the new normal turned the spotlight on Leadership. The network partnered with SAP India to bring such leaders of home-grown businesses to the forefront who were the harbingers of hope in these troubled times through the show

By BuzzInContent Bureau | January 14, 2022
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The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

By BuzzInContent Bureau | September 21, 2021
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The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience

By BuzzInContent Bureau | August 24, 2021
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Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other

By BuzzInContent Bureau | October 07, 2020
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Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

By BuzzInContent Bureau | July 01, 2020
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The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

By BuzzInContent Bureau | December 21, 2021
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BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
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Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

By Hamsini Shivakumar | December 02, 2020
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