The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The entire GenAI campaign was executed by PixelFox, a creative agency

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

To further champion the cause of adoption, Bikano invites everyone to show their support by simply giving a missed call to 970-970-5100. For every call received, the brand pledges to contribute an equivalent sum to an orphanage

Created by Ogilvy, the content piece takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo

Banking on the power of user-generated content and the growing creator economy, the brand aims to create a World Record for creating the “World's Longest Noodle Slurp video"

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

The campaign reimagines popular nursery rhymes to urge people to take small everyday actions to secure the future of their kids

Hotcult shall be creatively led by Rupesh Kashyap, the writer behind the "Swami-Savithri" ad film made for Green Plywood in 2005

The campaign encourages children to explore and learn for a better future and it comes with a personalized pack option

The campaign positions the platform as a horizontal e-commerce destination where users can find everything at great value to help them fulfil their shopping aspirations

The intro and outro scenes were shot on location while the rest of the film came to life inside a virtual production studio in an environment built in Unreal Engine which was then projected onto LEDs

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

The campaign talks about real-life stories of how individuals have transformed their lives and managed their health by walking 10,000 steps and thereby leaving behind unhealthy habits