The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

Association of Chartered Certified Accountants tied up with Tamil rap group Tupackeys and singer Soundarya to create a rap titled ‘Believe in yourself – You are a topper– A Rockstar'. The concept and video created in association with southern YouTube channel Put Chutney resonates with the sentiment, ‘the first step to victory is to fight'

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

ScoopWhoop Founders Sattvik Mishra and Rishi Pratim Mukherjee talk to BuzzInContent on the platform's vernacular and video content strategy and how it will help achieve the next phase of growth

TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners

The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan