Rising Star Awards 2023– RSVP Here

Tanishq

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Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

By BuzzInContent Bureau | March 24, 2022
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The film has been conceptualised and executed by Talented and Superfly Films

By BuzzInContent Bureau | March 06, 2023
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The campaign, produced by Little Giant Films, encourages couples who are about to tie the knot to talk openly about marriage and expectations from life after it

By BuzzInContent Bureau | November 25, 2022
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The show produced by TV Dhaba feature five real brides with stories of their own and captures the fanfare of Indian weddings

By BuzzInContent Bureau | November 17, 2022
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Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

By BuzzInContent Bureau | March 09, 2023
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The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

By BuzzInContent Bureau | January 12, 2023
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Composed by Shankar Mahadevan, who has sung the song with his sons Shivam and Siddharth and Harshdeep Kaur, the anthem penned by Tanishq Nabar encourages people to get vaccinated

By BuzzInContent Bureau | June 24, 2021
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Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

By BuzzInContent Bureau | February 12, 2020
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The content created by brands around Durga Pujo goes beyond selling products; they encapsulate the spirit of the festival, connect with the people on an emotional level, and often tell stories that resonate with the audience

By BuzzInContent Bureau | October 25, 2023
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It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

By BuzzInContent Bureau | May 09, 2023
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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

By Hamsini Shivakumar | May 09, 2023
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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it

By Hamsini Shivakumar | April 19, 2023
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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how feminine power has become a powerful theme in Indian branded content, reflecting the changing role of women in society and the country's cultural values

By Hamsini Shivakumar | April 05, 2023
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

By Hamsini Shivakumar | May 16, 2022
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Ditching the typical narrative, brands this year also tried to put the focus on personal achievements, opinions and individuality of mothers in their campaigns

By BuzzInContent Bureau | May 09, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

By Hamsini Shivakumar | October 13, 2021
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The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home

By BuzzInContent Bureau | August 04, 2021
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To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

By Akanksha Nagar | May 18, 2021
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