Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc
By BuzzInContent Bureau | March 24, 2022The film has been conceptualised and executed by Talented and Superfly Films
By BuzzInContent Bureau | March 06, 2023The campaign, produced by Little Giant Films, encourages couples who are about to tie the knot to talk openly about marriage and expectations from life after it
By BuzzInContent Bureau | November 25, 2022The show produced by TV Dhaba feature five real brides with stories of their own and captures the fanfare of Indian weddings
By BuzzInContent Bureau | November 17, 2022Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out
By BuzzInContent Bureau | March 09, 2023The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others
By BuzzInContent Bureau | January 12, 2023Composed by Shankar Mahadevan, who has sung the song with his sons Shivam and Siddharth and Harshdeep Kaur, the anthem penned by Tanishq Nabar encourages people to get vaccinated
By BuzzInContent Bureau | June 24, 2021Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice
By BuzzInContent Bureau | February 12, 2020The content created by brands around Durga Pujo goes beyond selling products; they encapsulate the spirit of the festival, connect with the people on an emotional level, and often tell stories that resonate with the audience
By BuzzInContent Bureau | October 25, 2023It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand
By BuzzInContent Bureau | May 09, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion
By Hamsini Shivakumar | May 09, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it
By Hamsini Shivakumar | April 19, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how feminine power has become a powerful theme in Indian branded content, reflecting the changing role of women in society and the country's cultural values
By Hamsini Shivakumar | April 05, 2023Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion
By Hamsini Shivakumar | May 16, 2022Ditching the typical narrative, brands this year also tried to put the focus on personal achievements, opinions and individuality of mothers in their campaigns
By BuzzInContent Bureau | May 09, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content
By Hamsini Shivakumar | October 13, 2021The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home
By BuzzInContent Bureau | August 04, 2021To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions
By Akanksha Nagar | May 18, 2021