In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns

This fictional Hindi series aims to help audiences in B30 cities and beyond to participate in capital markets for their wealth creation goals through investing decisively in mutual funds and SIPs

In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

The series created in collaboration with aawaz.com aims to make investor education around mutual funds more engaging to the audience by taking them along the journey of the shows fictional characters whose life decisions mimic the complexity of real-life investment choices

In an interaction with Republic TV presents Engage, Murthy, Head of Marketing and Digital Communications at the company, talks about the nitty-gritties involved in content marketing, particularly in the BFSI sector

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

Sharing their excitement on being awarded, winners of the inaugural BuzzInContent awards talk about their experience and how special the recognition is for them

Speaking at BuzzInContent conversations, a panel of experts from diverse fields discussed if branded content is a better choice over traditional advertising, the future of branded content, and who can create content better — brands or publishers

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

Rahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans

Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all