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Tata Tea

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Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

By BuzzInContent Bureau | March 20, 2018
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These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

By BuzzInContent Bureau | September 21, 2022
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The Chhath Puja song is built on the concept of ‘Chhath from Home' keeping in mind the current pandemic situation

By BuzzInContent Bureau | November 09, 2021
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The initiative calls on people to offer assistance to everyday workers such as maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination

By BuzzInContent Bureau | July 23, 2021
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Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

By BuzzInContent Bureau | March 05, 2021
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Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

By BuzzInContent Bureau | October 03, 2019
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Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

By BuzzInContent Bureau | October 22, 2018
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Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

By BuzzInContent Bureau | August 16, 2022
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Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities

By BuzzInContent Bureau | July 06, 2022
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Gupta comes with over 13 years of experience in brand, social and digital media marketing

By BuzzInContent Bureau | June 28, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

By Hamsini Shivakumar | June 13, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, give out pointers for a new and more creative ways of storytelling nature

By Hamsini Shivakumar | May 02, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

By Hamsini Shivakumar | March 31, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

By Hamsini Shivakumar | October 13, 2021
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Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

By BuzzInContent Bureau | August 17, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

By Hamsini Shivakumar | August 09, 2021
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To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

By Akanksha Nagar | May 18, 2021
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Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
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