Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

The story of these packs has been knitted together in a film conceptualised by Mullen Lintas

The campaign reimagines popular nursery rhymes to urge people to take small everyday actions to secure the future of their kids

As part of the hyper-local campaign which celebrates the handloom heritage of the state, the brand brought together craft enthusiasts and provided local karigars with a platform to showcase their creations in an exhibition held at Ekamra Haat, Bhubaneswar

The tea brand has launched the campaign in association with actor Shehnaaz Gill

The brand also pays an ode to the rich art and culture of Bihar and Jharkhand with a special series of packs commemorating each day of the festival

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

The Chhath Puja song is built on the concept of ‘Chhath from Home' keeping in mind the current pandemic situation

The initiative calls on people to offer assistance to everyday workers such as maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination

Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective

A look at how brands across categories celebrated India's 74th Republic Day

After spearheading a series of influencer marketing programs for the company, Sharma will now take over as the Business Director for the company's Brand Advocacy vertical

Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities

Gupta comes with over 13 years of experience in brand, social and digital media marketing