The latest season of the initiative is themed ‘Experiences' and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives more meaningful
By BuzzInContent Bureau | September 23, 2019The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society
By BuzzInContent Bureau | July 10, 2018The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week
By BuzzInContent Bureau | August 23, 2018Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change
By BuzzInContent Bureau | August 14, 2018In association with The Better India, the #MGChangemakers initiative highlights path-breaking work of catalysts of change
By BuzzInContent Bureau | July 20, 2018In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of
By Akanksha Nagar | January 28, 2021Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands
By Akansha Srivastava | February 18, 2020BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game
By Akansha Srivastava | July 18, 2019The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps
By BuzzInContent Bureau | July 04, 2019Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators
By Akanksha Nagar | May 03, 2019The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people
By BuzzInContent Bureau | October 03, 2018Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another
By Akansha Srivastava | June 19, 2018