Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about how how are brands treading the road to the Hindi heartland which has been paved very well until now by cinema
By Hamsini Shivakumar | April 21, 2022It's about a young boy, Sonu, whose single mother runs a beauty parlour. Life puts him in a situation where he is required to run the parlour
By BuzzInContent Bureau | April 11, 2022Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look
By Akanksha Nagar | January 22, 2019As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print
By Akansha Srivastava | November 27, 2018