The 2-minute video is at the centre of the latest campaign by The Man Company titled ‘Gentleman Banne Me Waqt Lagta hai'
By BuzzInContent Bureau | November 11, 2022The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day
By BuzzInContent Bureau | June 09, 2022The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life
By BuzzInContent Bureau | May 17, 2022The winning teams will receive prize money of Rs 1 lakh plus a gift hamper. All the participants will also be given discount codes
By BuzzInContent Bureau | January 19, 2022It pays homage to those men who came out of their comfort zones to help others and give back to the society
By BuzzInContent Bureau | December 08, 2021Celebrating the power of self-love, the latest campaign 'Gentleman tumhi toh ho' is an extension of the brand's 2019 campaign and is available on YouTube in nine different languages, and a sign language section
By BuzzInContent Bureau | November 11, 2021The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh
By BuzzInContent Bureau | February 19, 2020In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives
By BuzzInContent Bureau | November 12, 2019‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide
By BuzzInContent Bureau | June 12, 2019In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals
By BuzzInContent Bureau | August 30, 2021BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram
By BuzzInContent Bureau | November 22, 2019The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co
By BuzzInContent Bureau | April 04, 2023BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022
By BuzzInContent Bureau | January 12, 2023Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes about how male-centric brands can navigate the complicated terrain of gender identity and gender discourse, and why they need to define their position
By Hamsini Shivakumar | December 01, 2022In Episode 4 of BuzzInContent Conversations Season 2, expert panellists Prateek Malpani, Rumi Ambastha, Dhruv Sachdeva and Ranjeet Kumar discuss an ideal YouTube strategy for brands
By BuzzInContent Bureau | July 04, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity
By Hamsini Shivakumar | December 01, 2021With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders
By BuzzInContent Bureau | November 03, 2021While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement
By Akanksha Nagar | October 14, 2021