The 2-minute video is at the centre of the latest campaign by The Man Company titled ‘Gentleman Banne Me Waqt Lagta hai'

The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day

The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

The winning teams will receive prize money of Rs 1 lakh plus a gift hamper. All the participants will also be given discount codes

It pays homage to those men who came out of their comfort zones to help others and give back to the society

Celebrating the power of self-love, the latest campaign 'Gentleman tumhi toh ho' is an extension of the brand's 2019 campaign and is available on YouTube in nine different languages, and a sign language section

The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes about how male-centric brands can navigate the complicated terrain of gender identity and gender discourse, and why they need to define their position

In Episode 4 of BuzzInContent Conversations Season 2, expert panellists Prateek Malpani, Rumi Ambastha, Dhruv Sachdeva and Ranjeet Kumar discuss an ideal YouTube strategy for brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021