The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day

The podcast-IP is hosted by YouTuber, actor and content creator Ankush Bahuguna and features celebrities from all walks of life

The winning teams will receive prize money of Rs 1 lakh plus a gift hamper. All the participants will also be given discount codes

It pays homage to those men who came out of their comfort zones to help others and give back to the society

Celebrating the power of self-love, the latest campaign 'Gentleman tumhi toh ho' is an extension of the brand's 2019 campaign and is available on YouTube in nine different languages, and a sign language section

The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

‘The man' refers to the brand name and ‘Got game' refers to the World Cup, grooming and gentlemanly etiquettes. The campaign has been co-created with Tonic Worldwide

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

After writing 30 articles for BuzzInContent's section Content & Culture and analysing more than 80 pieces of branded content in over seven months, this week, the Founder of Leapfrog Strategy Consulting looks back at all the insights and lists them as five stages one must pass through in his or her journey to creating meaningful branded content