Thwink Big


Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

By BuzzInContent Bureau | November 05, 2018

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Mihir Mota | June 12, 2018

Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

By BuzzInContent Bureau | May 29, 2018

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

By BuzzInContent Bureau | May 07, 2018

The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

By BuzzInContent Bureau | February 28, 2018

The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

By BuzzInContent Bureau | February 23, 2018
Back to Top