TikTok

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The initiative is launched on the occasion of World Youth Skills Day 2019. The campaign is trending on TikTok with the hashtag #Skills4All campaign and garnered over 3.5 million views on day one itself

By BuzzInContent Bureau | July 15, 2019
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PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

By Akansha Srivastava | July 12, 2019
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The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

By BuzzInContent Bureau | July 08, 2019
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The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral

By BuzzInContent Bureau | July 01, 2019
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The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

By BuzzInContent Bureau | June 25, 2019
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On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

By Akansha Srivastava | June 24, 2019
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As a part of the partnership, ScoopWhoop will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok

By BuzzInContent Bureau | June 13, 2019
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TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

By BuzzInContent Bureau | June 11, 2019
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To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament

By BuzzInContent Bureau | June 03, 2019
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In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

By Akansha Srivastava | May 29, 2019
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The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

By Akanksha Nagar | May 28, 2019
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Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

By BuzzInContent Bureau | May 21, 2019
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CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

By BuzzInContent Bureau | May 21, 2019
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The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

By BuzzInContent Bureau | May 15, 2019
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A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

By BuzzInContent Bureau | May 14, 2019
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The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

By BuzzInContent Bureau | May 06, 2019
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After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp

By Akansha Srivastava | April 30, 2019
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The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

By BuzzInContent Bureau | April 25, 2019
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