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A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

By BuzzInContent Bureau | May 14, 2019
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The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

By BuzzInContent Bureau | May 06, 2019
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The Madurai Bench of the Madras High Court lifts the ban on the Chinese 15-second video app in India after a week

By BuzzInContent Bureau | April 25, 2019
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The Chinese video app told the Supreme Court that the interim order was passed without hearing them

By BuzzInContent Bureau | April 23, 2019
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The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

By BuzzInContent Bureau | May 21, 2021
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Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

By Akanksha Nagar | July 16, 2020
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In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

By BuzzInContent Bureau | June 15, 2020
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The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram

By BuzzInContent Bureau | June 08, 2020
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As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

By BuzzInContent Bureau | May 13, 2020
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Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

By Akanksha Nagar | April 16, 2020
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While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

By Akanksha Nagar | March 18, 2020
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Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

By Akanksha Nagar | February 17, 2020
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Along with social media contest where people had to review to phone in rap style, the rap battle music was also used on TikTok for the #UpForXtra challenge, where users were asked by Honor India to show their ‘Xtraordinary' talent with the ‘Honor 9X #UpForXtra rap' playing in the background

By BuzzInContent Bureau | January 24, 2020
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The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

By BuzzInContent Bureau | January 22, 2020
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In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion

By BuzzInContent Bureau | December 30, 2019
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National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

By BuzzInContent Bureau | December 09, 2019
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The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

By BuzzInContent Bureau | February 26, 2019
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In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

By Akansha Srivastava | July 31, 2019
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