News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students
By BuzzInContent Bureau | November 19, 2020Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect
By Akanksha Nagar | September 18, 2019McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign
By BuzzInContent Bureau | June 11, 202021 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome
By BuzzInContent Bureau | April 23, 2020The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience
By BuzzInContent Bureau | January 24, 2020The Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame
By BuzzInContent Bureau | June 03, 2021Conceptualised by Sociowash, the campaign raises awareness about Alzheimers that is often ignored under the tag of “old-age”
By BuzzInContent Bureau | November 08, 2022Surana will succeed outgoing CEO Anil Srivatsa, who will now assume responsibilities as President of the company and Board
By BuzzInContent Bureau | April 04, 2022Shetty will serve his last day in the company on January 21, 2022
By BuzzInContent Bureau | January 12, 2022Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond
By Akansha Srivastava | January 11, 2022Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role
By BuzzInContent Bureau | October 08, 2021The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact
By Akanksha Nagar | September 28, 2021Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture
By Hamsini Shivakumar | July 05, 2021The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million
By BuzzInContent Bureau | February 25, 2021When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting
By Hamsini Shivakumar | December 14, 2020Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic
By Akanksha Nagar | November 17, 2020#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms
By BuzzInContent Bureau | August 27, 2020Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news
By Akanksha Nagar | July 29, 2020