Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap
By BuzzInContent Bureau | July 24, 2020Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year
By Shradha Mishra | June 22, 2020In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?
By Akansha Srivastava | May 12, 2020This association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment
By BuzzInContent Bureau | January 15, 2020The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh
By BuzzInContent Bureau | December 12, 2019The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent
By BuzzInContent Bureau | November 20, 2018Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run
By Akansha Srivastava | October 30, 2018The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal
By BuzzInContent Bureau | July 25, 2018