News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

The Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame

Conceptualised by Sociowash, the campaign raises awareness about Alzheimers that is often ignored under the tag of “old-age”

Surana will succeed outgoing CEO Anil Srivatsa, who will now assume responsibilities as President of the company and Board

Shetty will serve his last day in the company on January 21, 2022

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms

Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news