Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack
By BuzzInContent Bureau | December 16, 2019A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand
By BuzzInContent Bureau | August 19, 2019In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy
By Akanksha Nagar | January 29, 2020The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!
By BuzzInContent Bureau | March 26, 2019The campaign has been conceptualised by Kinnect
By BuzzInContent Bureau | January 18, 2023The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships
By Akansha Srivastava | March 23, 2021In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs
By Akansha Srivastava | March 16, 2021Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential
By Akansha Srivastava | September 10, 2019