As per G B Srithar, Regional Director- India, Middle East and South Asia, Singapore Tourism Board, post Covid, young Indian audiences are travelling for exciting and adventurous experiences that align with their personalities, and therefore there is a need to shift from pushing marketing messages to them and try to be a part of the community

The film is directed by Harsh Dedhia and written by Kanishka Singh Deo. The film will be available for free streaming on MX Player from August 25, 2023

The six-episode web series is aimed at breaking the misconceptions of solo female travel and showcases a female protagonist's journey of self-exploration against the backdrop of Singapore's lifestyle offerings

The consumer engagement initiative ‘My Singapore Connect' will feature renowned talents from both the countries, bonding over their passion for culinary, film making, music and comedy

Created in association with the global travel community Tripoto, the 6-7 minutes, seven-part series aims at sparking the interest of the viewer to see Singapore in a new light

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm