The masters of the trade share how brands and content creators can approach social media trends effectively

Zinjurke emphasised the importance of blending trends with originality when incorporating them into his work

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

In the rut of latching on to trending videos, content creators and brands must not sideline their voice and create content for which the audience loves them

As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased

Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands