This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks
By BuzzInContent Bureau | May 15, 2019The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars
By BuzzInContent Bureau | March 19, 2019Created in association with the global travel community Tripoto, the 6-7 minutes, seven-part series aims at sparking the interest of the viewer to see Singapore in a new light
By BuzzInContent Bureau | April 02, 2019As per G B Srithar, Regional Director- India, Middle East and South Asia, Singapore Tourism Board, post Covid, young Indian audiences are travelling for exciting and adventurous experiences that align with their personalities, and therefore there is a need to shift from pushing marketing messages to them and try to be a part of the community
By Shreya Negi | September 01, 2023The six-episode web series is aimed at breaking the misconceptions of solo female travel and showcases a female protagonist's journey of self-exploration against the backdrop of Singapore's lifestyle offerings
By BuzzInContent Bureau | March 28, 2023Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI
By Akanksha Nagar | August 25, 2020Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators
By Akanksha Nagar | May 03, 2019BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love
By Akansha Srivastava | April 01, 2019In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch
By Akansha Srivastava | March 26, 2019