We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

Launched around Valentine's Day, the campaign encourages parents to celebrate the love between a parent and child. Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso's social media handles with a cumulative reach of 1.1 million+

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

The channel received over 500 UGC pieces in collaboration with Momspresso. ABCD Dance Factory created dance Instagram Reels to promote it and YouTube kids' content creators Aayu and Pihu encouraged their followers to join in the conversation

Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

A brainchild of Talented, “WITASA”, has seen nearly 800,000 people participating through their own theories, live stream debates and online discussions, all wondering about WITASA - why this actually was a Swiggy ad

The online ticket-booking platform's latest Father's Day campaign aimed at encouraging viewers to share memories with their fathers

With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up

The brand announced #CintholAliveAdventures, a campaign offering people a chance to relive past adventurous experiences and get rewarded with Virtual Reality headsets. People were encouraged to share videos or photos of their most alive adventures from the past

To create the film, the brand's creative agency Howl reached out to brand loyalists via social media to gather user-generated videos and stitch them together. Brought alive by Roshan's voice, the film surpassed six million+ organic views on YouTube in a month

As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

On an average 40,000 active weekly users engage on the Nykaa Network. Expert Lives on the platform see traffic of 20,000 users in a span of just two hours. The platform has over 1,00,000 answers to 50,000 questions

The entire GenAI campaign was executed by PixelFox, a creative agency