Launched around Valentine's Day, the campaign encourages parents to celebrate the love between a parent and child. Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso's social media handles with a cumulative reach of 1.1 million+

The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

The brand collaborated with celebrity chefs, bloggers and publishers across genres to fetch mass appeal to its contest. As part of the contest, users have to post photos of their Appy Fizz creation paired with food or cocktails using hashtags #ArtOfFizz and #FeelTheFizz

The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

The song has been created by Qyuki Media and the music video has been produced by The Glitch team

PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice