BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

Humorous branded content has the power to increase purchase intent, change brand perception and improve brand engagement

Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024

Qoruz unveils its comprehensive Diwali 2023 Report revealing the interplay between consumers and influencers. The report provides valuable insights into the impact of influencer marketing on brand promotion during the festive season

The campaign conceptualised by Ogilvy India features PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu

The fashion and lifestyle brand has onboarded the comedian as Chief of Small Talk (COST) for its All Stars Sale and has even rolled out a campaign featuring the newly appointed C-suite professional

To build on the national fervour of patriotism and commemorate the 76 years of Independent India, various brands have donned the nationalist hat and leveraged new-age tech to rekindle the indomitable spirit of perseverance within the masses

As per the report, with an estimated 3.5 to 4 million influencers (accounts>10K followers) to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market

The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand