BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

The video is part of the campaign ‘When Plans Change, Plan With WeWork', which will consist of a number of films that celebrate the flexible and enduring human spirit

Cinthol is a brand that has always stood for exploration. These webisodes will be a series of conversations with travel influencers reminiscing their most adventure-filled experiences

Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

Claims the app already has 23+ million daily active users and 21-minutes of time spent every day

The brand was able to garner more than 1.6 million reach in a media value estimated around Rs 7 lakh

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry

In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium