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Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

By Akansha Srivastava | June 23, 2020
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According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

By BuzzInContent Bureau | June 05, 2020
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As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar | May 26, 2020
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BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

By Akansha Srivastava | May 20, 2020
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In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

By Akansha Srivastava | May 12, 2020
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BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

By BuzzInContent Bureau | May 11, 2020
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Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

By Akanksha Nagar | May 05, 2020
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Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant

By Akanksha Nagar | April 17, 2020
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Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

By Akansha Srivastava | April 14, 2020
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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

By Akansha Srivastava | April 09, 2020
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For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

By Akanksha Nagar | March 11, 2020
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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

By Akanksha Nagar | January 28, 2020
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Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

By BuzzInContent Bureau | January 16, 2020
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

By BuzzInContent Bureau | December 20, 2019
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To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

By BuzzInContent Bureau | December 20, 2019
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