The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Very few brands in India have been successful in creating communities. The Memory Project from HDFC Life has turned out to be one such community platform where people are sharing memories of their loved ones who are no more. Started in 2018, the digital platform has reached to million users with an average time spent between three and five minutes

BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

The song has been created by Qyuki Media and the music video has been produced by The Glitch team

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses