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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

By Hamsini Shivakumar | April 06, 2022
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The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

By BuzzInContent Bureau | March 25, 2022
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Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

By BuzzInContent Bureau | March 24, 2022
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The audio documentary highlights the originality of different textiles like Tussar, Ikat, Banghej etc, and how these weaving techniques have influenced the new collection of paints

By BuzzInContent Bureau | March 14, 2022
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It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

By BuzzInContent Bureau | February 17, 2022
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Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

By BuzzInContent Bureau | February 16, 2022
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BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

By Akansha Srivastava | February 15, 2022
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With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

By BuzzInContent Bureau | February 07, 2022
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The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

By BuzzInContent Bureau | February 01, 2022
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This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

By BuzzInContent Bureau | November 09, 2021
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The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

By BuzzInContent Bureau | October 22, 2021
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Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

By Akansha Srivastava | October 12, 2021
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Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

By BuzzInContent Bureau | September 21, 2021
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Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative

By BuzzInContent Bureau | August 03, 2021
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Singh, Founder and CEO of the subscription-based online financial education company, says LearnApp is all game for content collaborations with agencies, creators and publishers and talks about his expectations from them

By Akansha Srivastava | July 21, 2021
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Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

By BuzzInContent Bureau | July 01, 2021
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Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

By Akanksha Nagar | June 15, 2021
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While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

By BuzzInContent Bureau | June 04, 2021
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