Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators
By Akanksha Nagar | May 03, 2019In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals
By BuzzInContent Bureau | August 30, 2021The initiative aims to redefine creative expression, providing a multi-sensory experience that promises to captivate music lovers
By BuzzInContent Bureau | June 09, 2023With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders
By BuzzInContent Bureau | November 03, 2021Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021
By BuzzInContent Bureau | October 11, 2021The series is a part of MX Specials that not only appeals to viewers but also meets business needs of advertisers. The series takes us through an immersive journey around the state, exploring its culture, tradition, festivities, landscape and cuisine
By BuzzInContent Bureau | July 12, 2021MG India has tied up with Big FM as radio partner for the song's release and amplification
By BuzzInContent Bureau | April 23, 2020The campaign conceptualised and designed by Cheil India shows our gratitude towards them
By BuzzInContent Bureau | April 08, 2020Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out
By Akanksha Nagar | May 14, 2019